Arthritis Foundation
Reaching arthritis warriors, one email at a time
The Challenge
The Arthritis Foundation is dedicated to providing vital programs and information to individuals living with arthritis and their caregivers. The Arthritis Foundation faced significant hurdles in effectively engaging their diverse audience through email marketing. Outdated email designs, accessibility issues, and the complexity of adapting messages for different campaigns strained their resources and limited their outreach.
Digital outreach that mirrors the compassion and care of arthritis support.
To share their broad mission more widely and meet the needs of their audience, we optimized their Salesforce Marketing Cloud platform to develop a suite of email templates that are modern, accessible, and adaptable for various campaigns. This collaboration led to significant enhancements in their email communications, ensuring the long-term success of their digital marketing initiatives.
Professional and flexible design
We developed five unique, flexible email templates that blend professional design with compelling visuals and messages, driving meaningful engagement. These templates were created to support a variety of campaigns, ensuring the Foundation could communicate their key initiatives effectively.
Accessibility first
Given the Foundation's aging demographic, we prioritized mobile-first design and accessibility, ensuring that all emails are easy to read and interact with, regardless of the recipient's device or ability.
Personalization with care
Utilizing Salesforce Marketing Cloud's automation capabilities, we tailored campaign content to match subscriber preferences. This level of personalization helped the Foundation cultivate stronger connections with their supporters.
Creating efficiency with a style guide
To streamline the creation of new emails, we provided a comprehensive style guide and detailed documentation. This resource empowers the Foundation's team to quickly and easily create messages tailored to any campaign.