Projects
Organizations we've worked alongside and what we built together.
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Work we're proud of
A digital revolution for a legacy organization
As a renowned defender of civil rights, SPLC recognized the need to modernize its digital giving program to sustain its legacy. They faced obstacles with rigid email templates and cumbersome donation and event forms, impeding their ability to effectively adapt to evolving donor preferences, gather crucial data and maximize their digital giving program.
Read the full case study → Can Do MSA website that the MS community can rely on
Can Do MS is dedicated to helping individuals living with multiple sclerosis (MS) and their support partners. Their website failed to effectively showcase the wealth of resources and community engagement opportunities available. Complex navigation hindered users from accessing crucial resources and programs, while prospective partners struggled to find information on involvement with the organization.
Read the full case study → Caring Across GenerationsDesigning a site that shifts the narrative on caregiving
Caring Across Generations aims to transform cultural norms and narratives about aging, disability, and care in America, and to change policy in tandem. The organization needed a website that would better reflect the people it serves and facilitate easy access to its many critical resources and advocacy campaigns. Online advocacy is a vital part of how the organization achieves impact, so creating a strong brand and coordinated digital strategy was paramount.
Read the full case study →Elevating therapy animal services with a user-centric design
Pet Partners and their immense volunteer network make a positive impact across the nation through therapy animal visits, community outreach, and advocacy efforts. Despite being a treasure trove of valuable information, users struggled to navigate through dense walls of text on the Pet Partners website. Additionally, ongoing performance issues, including downtime and slow loading times, impeded users from efficiently accessing crucial information and the resources they need.
Read the full case study → Lymphoma Research FoundationPowering lymphoma research with a new email strategy
The Lymphoma Research Foundation is dedicated to finding a cure for lymphoma, while serving and supporting those who are affected by the disease. Lacking insights into user behavior and engagement, the Foundation grappled with inefficient email marketing strategies. Without analytics or modern email templates, they couldn't leverage personalized content and data-driven decision-making to foster deeper engagement and support for their mission.
Read the full case study → Arthritis FoundationReaching arthritis warriors, one email at a time
The Arthritis Foundation is dedicated to providing vital programs and information to individuals living with arthritis and their caregivers. The Arthritis Foundation faced significant hurdles in effectively engaging their diverse audience through email marketing. Outdated email designs, accessibility issues, and the complexity of adapting messages for different campaigns strained their resources and limited their outreach.
Read the full case study → The Lesbian, Gay, Bisexual & Transgender Community CenterRedefining digital spaces for LGBTQ+ inclusion
Over the past 40 years, The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) has grown to meet the changing needs of New York's LGBTQ+ community, delivering services that empower people to lead healthy and successful lives. The Center's existing website posed challenges with its labyrinthine navigation, hindering their ability to effectively showcase their myriad of services and events. The new website needed to prioritize user experience and cater to the diverse needs of potential and current program participants, donors, and partners alike.
Read the full case study → Resource CenterRevitalizing Community Engagement Through a MarTech Overhaul
The Resource Center, a leading LGBTQIA+ advocacy and service organization in North Texas, aims to be the go-to hub for comprehensive support and services in the region. To achieve this, they recognized the need to strengthen their digital outreach efforts. Seeking to better understand their marketing performance, Resource Center engaged Firefly to identify key areas for strategic investment in their MarTech operations so they can effectively reach and engage their diverse community.
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